Brief Overview
A recap video highlighting key projects and milestones for a tech agency’s 2023 portfolio, designed to engage their audience on social media platforms. The project involved end-to-end production, from concept development to final delivery.
Objectives
- Create an engaging visual summary of the agency’s yearly achievements.
- Enhance the agency’s brand visibility and appeal to its target audience.
Process and Methodology
- Researched competitor demo reels and industry trends.
- Developed storyboards and a shot list aligned with the agency’s goals.
- Customized a video template using CreateStudio3, integrating client-provided assets.
- Edited animations, audio, and transitions to ensure a polished final product.
- Collaborated with stakeholders for feedback and revisions.
Tools and Software
- CreateStudio3
- Adobe Photoshop
- Google Drive
Techniques
- Trimmed clips and applied fade animations.
- Scaled and grouped clips for dynamic pacing.
- Utilised content-aware fill in Photoshop for asset refinement.
Challenges and Solutions
- Challenge: Adapting to new software under tight deadlines.
- Solution: Streamlined workflow using pre-built transitions and time management strategies.
Outcome and Reflection
The video was well-received, achieving higher engagement than the agency’s average social media posts. Key takeaways:
- Simplified, templated approaches can yield professional results efficiently.
- Clear planning and stakeholder communication are critical for success.