Work

Social Media Ad for Sports App Teaser

Graphic Designer
Social Media
Sports

A social media campaign designed to promote a sports app’s relaunch, focusing on user engagement and visual storytelling. The final designs were publicly shared on the client’s platforms and adapted for event backdrops.

Iridescent ripples of a bright blue and pink liquid

Brief Overview

This project aimed to generate excitement for a sports app’s relaunch through visually engaging social media content. The campaign targeted sports enthusiasts, emphasising community and connectivity.



Process and Methodology

  • Analysed target demographics and platform trends.
  • Developed visuals using Adobe Photoshop/Illustrator, emphasising gamified elements and brand-aligned aesthetics.
  • Iterated on feedback to refine designs for public rollout.

Tools & Techniques

  • Adobe Photoshop and Illustrator
  • Radial gradient glow effects
  • Textured metallic masks
  • Blend and Shear tools for dynamic typography

Outcome and Reflection

The designs were published on the client’s social media channels, contributing to increased engagement. This project strengthened my proficiency in Adobe Creative Suite and collaborative design processes.