Work

Social Media Campaign for Sports App Launch

Graphic Design
App Launch
Social Media Campaign

A social media campaign designed to promote a sports app’s relaunch, focusing on visual consistency and user engagement. Final designs were published on the client’s platforms and contributed to increased audience interaction.

Iridescent ripples of a bright blue and pink liquid

Process and Methodology

  • Analysed trends in sports tech and social media engagement.
  • Developed cohesive visuals using Adobe Photoshop, emphasising greyscale aesthetics and brand-aligned typography.
  • Refined designs through feedback rounds to meet stakeholder goals.

Tools & Techniques:

  • Adobe Photoshop
  • stock photo platforms
  • Gradient overlays
  • saturation adjustments
  • Gaussian blur

Outcome

The campaign successfully enhanced the app’s social media presence and contributed to audience growth. This project strengthened my proficiency in adaptive design and rapid iteration.