Brief Overview
The goal was to generate excitement for the rebranded LEET app and drive downloads. Targeting sports enthusiasts aged 16-60, the campaign focused on e-gaming, sports, event organising, networking, and mobile app development. Key deliverables included a cohesive visual campaign using mood boards, edited stock photos, and brand colours.
Objectives
The project aimed to boost brand awareness, increase app downloads, enhance user engagement, and build a community of amateur sports enthusiasts.
Process and Methodology
Starting with a Pinterest board and branding guidelines, I developed the design concept in Adobe Photoshop, focusing on greyscale images and consistent layouts. Tools used included Pinterest, Adobe Photoshop, and stock photo sites, with techniques like saturation adjustment, gradients, and Gaussian blur.
Challenges and Solutions
Challenges included time pressure, lack of a formal brief, limited design experience, and restricted stock photo access. I addressed these by seeking clear information, relying on senior designer feedback, and using free stock photos.
Outcome and Reflection
The project received positive feedback, increased app downloads, and engaged social media users. The experience highlighted the importance of proactivity, clear communication, and mentorship in my professional growth.
