Brief Overview
This project aimed to build excitement for the launch of the redesigned LEET app. We needed to increase user engagement and address potential challenges with users adapting to the new design. The target audience included sports enthusiasts aged 16-60, and the campaign focused on promoting community and connectivity within the e-gaming and sports tech sectors.
Objectives
The primary goals were to boost user engagement, enhance customer loyalty, and spread awareness of the app redesign through social media. Additional objectives included increasing app downloads, brand awareness, and fostering a community of sports amateurs.
Process and Methodology
The project began with receiving a task from the co-founders, followed by reviewing the Pinterest mood board and new branding guidelines. I developed the design concepts in Adobe Photoshop, emphasising the gamified elements desired by the co-founders and incorporating assets from Illustrator. After several rounds of feedback and iteration with the senior designer, the final designs were approved by the co-founders and uploaded to Google Drive.
Tools:
- Freepik
- Adobe Photoshop
- Adobe Illustrator
Techniques:
- Radial gradient glow effects
- Textured metallic masks on text
- Blend Tool for text effects
- Shear tool for text distortion
Outcome and Reflection
The campaign received positive feedback and was even used as backdrops for a conference event, beyond its original intent for social media. Through this project, I gained valuable skills in Adobe Illustrator and Photoshop, which have greatly enhanced my design capabilities.
