Work

LEET Cover Images

Social Media Branding
Graphic Design
Rebranding

Updated LEET's social media cover images to align with their new branding, focusing on consistency and community engagement. Despite challenges with mockup dimensions, the final designs were well-received, reinforcing the importance of simplicity and cohesive visual identity.

Iridescent ripples of a bright blue and pink liquid

Brief Overview

This project focused on updating LEET’s social media cover images to reflect the new branding. The outdated images needed alignment with the rebranding initiative, targeting sports enthusiasts aged 16-60 on Facebook and LinkedIn.


Objectives

The main goals were to boost brand recognition and create a cohesive visual identity across social media. Additional objectives included supporting the product redesign and building a sports community.


Process and Methodology

The project started with co-founder directives, followed by reviewing Pinterest mood boards and branding guidelines. I developed concepts in Adobe Photoshop, emphasizing the app and community aspects, with final designs approved and organized in Google Drive.

Tools:

  • Freepik
  • Pinterest
  • Adobe Photoshop
  • Pexels

Techniques:

  • Mobile app mockups
  • Drop shadow
  • Gradient backgrounds
  • Adapting dimensions for social media

Challenges and Solutions

A key challenge was extending mobile mockup images to fit placeholders, solved using Photoshop’s Content-Aware Fill.


Outcome and Reflection

The designs were well-received and published successfully. The project highlighted the value of simplicity in cover images and keeping slogans concise.