Brief Overview
The video aimed to showcase the projects and accomplishments of NightOwl Studios throughout 2023. This was the company’s first recap video, targeting potential clients and followers on Facebook and LinkedIn. As a small tech and software development agency, the challenge was to create an engaging demo reel. I was responsible for the entire video, from research to final delivery.
Objectives
The main goal was to increase brand awareness and enhance our visual identity. Additional objectives included attracting new clients and showcasing our evolution as a startup agency in VR, AI, web, and app development.
Process and Methodology
- Determined the target audience (potential clients).
- Researched competitor demo reels and developed a plan.
- Created a shot list and simple storyboards.
- Used a template from CreateStudio3 and customised it with our assets and mockups.
- Edited the animations, audio, and logo to suit our needs.
- Delivered the video for feedback and final handoff.
Tools and Software
- CreateStudio3
- Adobe Photoshop
- Google Drive
Techniques
- Content-aware fill on Adobe Photoshop
- Trim clip
- Fade animation
- Scaling and grouping clips
Challenges and Solutions
The main challenges were learning new software under a strict deadline and adapting to its limitations. To overcome these, I used the template’s transitions and animations to avoid unnecessary complications, tracked my time, and frequently tested the video for glitches.
Outcome and Reflection
The feedback from both clients and viewers was positive. The video received more engagement than typical Facebook posts, with 7 likes, 3 shares, and a client comment, “Top mate 💥”. It performed well on LinkedIn as well. I learned that a simplified, well-planned process and leveraging templates can lead to success even without advanced video editing tools.