Brief Overview
I designed eye-catching thumbnails for NightOwl Studios’ blog posts, targeting entrepreneurs, startups, and tech professionals.
Objectives
- Increase brand recognition
- Improve visual appeal
- Drive more clicks and views
Process and Methodology
- Researched and created a moodboard for a neon, cyberpunk aesthetic
- Developed and refined 3-5 sketches, finalised in Adobe Photoshop
- Utilised Freepik, Pexels, and various Photoshop techniques for design
Challenges and Solutions
Initially unfamiliar with blog thumbnail design and specific topics like PoC and MVP, I researched these areas to create relevant visuals.
Outcome
The client was highly-satisfied, and I gained valuable insights into the design process, including the importance of moodboards and sketching.
