Brief Overview
As the sole designer, I created the company’s cover image with a biophilic tech manifesto. The project included concept development, sourcing and editing assets, and customising the Polaroid frame design for storytelling. I aimed to master clip masking in Photoshop and understand bio-tech terminology to reflect the company’s focus. The target audience includes investors and researchers, environmental tech professionals, and sustainability advocates.
Objectives
- Increase brand recognisability on social media
- Create visual cohesion between nature/tech themes
- Highlight the company’s “ethical innovation” ethos
Process and Methodology
- Analysed the bio-tech industry trend
- Built a moodboard around “organic algorithms”
- Applied a safe zone grid layout for Facebook compatibility
- Adjusted the background image colour balance and brightness.
- Added header strip and text in an aligned position.
- Customised Polaroid-like frames in fanned-opened positioning.
- Added background texture with connection lines.
Tools and Techniques:
- Adobe Photoshop Camera Raw Filter, cropping, opacity, and masking
- Contrast Checker (WCAG compliance)
- Pexels
Challenges and Solutions
I found a struggle to balance nature and tech elements without clutter, but I combated this using a dark teal textured background to unify the elements and added “connections” as subtle tech accents.
Outcome and Reflection
I learned the best practices for a Facebook cover image design, including file formats and safe zones. I also grew more confident, bringing more creative solutions for contrast and cohesiveness.